In a competitive market like the Lavallette real estate market, every little detail matters. For those selling their homes and those who are renting a property, each part of your listing is important. With the large number of homes available, the instance someone sees one thing they don’t like, they keep scrolling. The goal of your listing should be to get and then maintain a potential buyer’s attention. One of the ways to do this is with professional level photographs. Expertly composed pictures are eye-catching and always improve your listing. Working with an experienced and helpful Lavallette real estate agent, like those at Birchler Realtors, is also very important. Partnering with the wrong realtor can be hugely detrimental to the success of the sale of a home. Each and every element of a listing is crucial and it all needs to be perfect.
Some people may want to immediately leap to all capital font with a lot of exclamation points and calls to action in the title. This, however, can be a real turn off to potential customers. It can come across as very “salesy” and evokes a cheap impression of the listing. Rather, spend some time and money on the photographs. Having the right cover photo on the listing is sometimes all it takes to sell someone. A listing with clear, well-taken pictures is always going to attract more attention than one with blurry, badly lit photos. Bad pictures make it seem like the home is not cared for. A home can appear dirty because of bad lighting or blurriness. Especially for a home for rent. If a property owner doesn’t even have the time to take good pictures, it seems unlikely they will be available to tenants when they are needed.
In some cases, it can be the title of the listing that draws someone in. For the title, be descriptive and informative. The goal is to grab someone’s attention and make them interested enough in the listing to want to read more. Since the Lavallette real estate market is so hot right now, it is good to highlight the location in your title. Follow that up with one or two key assets that are unique to the home or its location. Closeness to the beach, ocean views, and pools are all amenities that potential buyers and renters are looking for.
Now that the beautiful pictures you took of the home have attracted potential buyers, you need to keep their attention with a well written listing. As we said before, it is best to stick away from tactics used by ad agencies like bold or all caps text and excessive punctuation. This makes a listing seem cheap and desperate. Not good qualities to be assigned. A descript but succinct paragraph detailing the main selling points is all you need. Highlight all the best qualities, but don’t go overboard. Let the description and the pictures work together to sell the home. Plus, after the descriptive paragraph, there will be plenty of room for additional information, location details, and financial facts. A well written and composed listing is a good reflection on the home and it’s owner.
When it is done right, a listing can sell a home. With the right pictures, the right details, and the right realtor, sometimes a listing can persuade someone that it is the perfect house for them before they even see it in person. On the flip side, consider a listing like described above followed by a listing with a title in all capital letters and blurry photos that are upside down. Not one person will give a second glance at that second listing. A jumbled unprofessional listing reflects badly on the home. This can especially detrimental if you are attempting to rent the property. Professional pictures can go a long way in helping to sell a home. With the right lighting and angles, a professional photographer knows just how to bring out the best of every corner. This is why every little detail in your Lavallette real estate listing matters.